DIRECTOR - CINEMATOGRAPHER - PHOTOGRAPHER - CREATIVE DIRECTION

In 2024, Kinda Fit Kinda Fat Apparel launched a new direction for the iconic fitness and food brand.

The Menu followed up the "End of an Era" video campaign and showcased new products and lineups that would become the new standard moving forward. We assisted in forming the creative direction of the shoot and marketing campaign, along with full video production with 7 deliverables and all studio and lifestyle photos used on social media and on their ecommerce website.